Launch Day Blues

February 6th, 2008 Posted in Uncategorized | No Comments »

The big day has finally come, and your company is ready to launch it’s brand new product. You think every thing is ready … you check your website … and oh, no! you can’t connect!

It’s happened. Your unable to handle the increased traffic, your server goes thhhhffffft (that’s a technical term: the sound a webserver makes just before going dead.)

Or … having just closed the biggest deal of the century, you get “Slashdotted”.

The Slashdot effect is the term given to the phenomenon of a popular website linking to a smaller site, causing the smaller site to slow down or even temporarily close due to the increased traffic. The name stems from the huge influx of web traffic that results from the technology news site Slashdot linking to underpowered websites. However, it has been used to describe the same effect when generated by other websites or metablogs such as Fark, Stumble upon and Digg, leading to terms such as the Digg effect or the link becoming Farked or Stumbled. Typically, less robust sites are unable to cope with the huge increase in traffic and become unavailable – common causes are lack of sufficient bandwidth, servers that fail to cope with the high number of requests, and traffic quotas. Sites that are maintained on shared hosting services often fail when confronted with the Slashdot effect.

In either of these cases (and many more I won’t mention here), what you need is on-demand, increased power for your website. What we call a “Server Spike” … to handle the additional traffic to your website.

Capacity On Demand

That’s where we come in.

By partnering with the leading online eCommerce provider, we can scale your capacity on demand. You pay a small standby fee, and then only for the resources you use.

To find out more about Server Spike and how we can benefit your business, sign up for our free announcements: